The “why” post can work in pretty much any niche, but it’s a particularly great fit for blogs about self-improvement, personal development, leadership, and other topics that prompt introspection. In this type of post, you’re making the case for why something is important or why it works so well. It usually also makes sense to start readers off with the how of doing something, once you’ve convinced them that it’s worth doing.

In this example, Michael Hyatt defines what exactly a strategic plan is, and explains why it’s important to small businesses, going through three key benefits before getting into some quick tips on how to create a strategic plan. He also offers advice on how to get help—neatly segueing into a short pitch for his on-demand Strategic Design Workshop.



Tip: Michael often starts his posts with a personal example or anecdote: this helps establish his credibility and experience with what he’s writing about. Here, he shares the problems caused by having “no vision or plan” and explains that “once we created a strategic plan and executed it, we turned things around in 18 months.”